Datalex is a digital commerce platform for travel retail used by some of the world’s most prestigious airlines that enables a travel marketplace of over one billion shoppers. In 2016 a new visual brand identity was developed for Datalex. It was then translated into, print, OOH advertising, and a new website.
In tandem of creating a new set of brand guidelines for Datalex, I worked on the design of a new website. As a digitally focused software provider, their online presence is one of their greatest marketing tools and sources of information. As the visual designer on this project I worked closely with a UX Designer, Developer and Senior Copywriter. The new design needed to express the new visual branding and present sometimes complex information about Datalex features in a clear and easily useable design. Their were two main user groups of this wesbsite; CEOs and C-Suite professionals in airlines and software developers and engineers interested in joining the company as they rapidly expand.
Agency: In the Company of Huskies
Senior Copywriter : Robert McBride
Junior Designer : Nicole McMahon